MORE IS MORE WITH MALT-O-MEAL® & SECOND CITY

Malt-O-Meal > Sally the Squirrel, Phinneas the Fish, and Any Other Mascot You Can Dream Up

Wait, cartoon characters don’t make cereal taste better? Malt-O-Meal fans know that – and they know that skipping the pricey advertising that typically accompanies cartoon mascots ultimately gives them more cereal at a lower cost. If only these savvy focus group participants could convince our Second City moderators of that!